Marketing for Small Businesses

Five reasons why small businesses need a website

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It might seem an obvious part of starting a business, but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out. Reasons for this could include not being sure of where to start, only aiming to attract local customers, or relying too heavily on word-of-mouth. Or ultimately, just not understanding […]

Content Marketing

Do you really focus on your customer needs?

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When communicating with customers, either in your sales literature or on your website, do you talk about yourself or do you focus on your customers and their needs? Try to view marketing as real life as appose to some kind of dark art. In real life we all get a bit tired of people who […]

Website Development

A good website is just the beginning

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If you’re a small business owner or sole trader and you’ve launched your website that includes all the major elements, including ease of use, quick loading times, sleek design and a consistent message, you’re probably feeling good about it and might be moving on to other areas of the business. But, don’t fall into the […]

Marketing Tools

Do you use the back of your business card?

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Face to face networking will never be replaced and is still one of the best ways to make new contacts. Your business card is an essential tool so why not use every part of it and make a lasting impression. Digital print has significantly reduced the cost of business cards, making it much easier to […]

Marketing for Small Businesses

Just a contact list or a goldmine?

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Your contact list is one of your most valuable marketing resources and if you keep an up-to-date database, you’ll have a goldmine of information. It can help you to run your business more effectively, highlight trends and provide a snapshot of your most profitable clients.   Build your list To start with, you need to […]

Marketing for Small Businesses

Why you should consider direct marketing

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Direct marketing is a classic and ideal for small businesses as it can be cost effective and, if done well, can be a powerful way to generate sales. In its simplest form it’s all about making direct contact with both existing and potential customers, in order to promote your products or services. Unlike media advertising, […]