I am regularly amazed by the amount of adverts I see with vague headlines that don’t even feature a keyword. When done well, advertising your business can be an effective way to let people know about your products and services. So what makes a good advert? The simple answer to this question is impact. Here are […]
Do you have a plan for your content marketing or is your approach a bit scattergun? You have a choice – either invest in the time to create good content that will build your brand, or take the easy path and write poor content that will get you nowhere. If you write strong, original content […]
One of the key things about creating your website is not to annoy the user…….so why is it that many websites are still full of elements that so many visitors dislike? Perhaps with the excitement that comes with creating your own website, you forget all the things that drive you mad about other people’s sites. […]
As a sole trader it’s vital that people know about you and your brand. It’s simple – the more people you reach, the more sales you’ll rake in. You could be the greatest carpenter or sandwich maker in the world, but if you fail to market your business and customers don’t know about you, how […]
A question I’m regularly asked is, “Do I really need a blog, when I already have a website?” The short answer is yes! The common notion seems to be that it’s difficult to set up a blog and that maintaining one takes a lot of time. For all the small business owners and start-ups in […]
Everyone should appreciate how important brand is, sadly not everyone does. I define brand as being a group of feelings and ideas that your customers have about you. The stronger and more positive those ideas are, the more they’ll buy from you and the more loyalty you will have. Big companies invest huge amounts to […]
If you are running a small business, you probably don’t have a huge marketing budget. The good news is that vast financial resources and a dedicated department are not critical to successfully marketing your brand. What is important is that you make the right decisions, avoid throwing away money and resources on strategies that are […]
If nobody knows about the product or service you are offering, no matter how good it is, it will never take off. Marketing is essential for the success of any business and you must market every part – including yourself. You and your employees represent your company, so it is crucial that you consider the […]
If you’re one of the many small business owners that are not yet using social media, you may be thinking to yourself what is all the fuss about. Do you really need it, or can you get by with a website? The short answer is yes, you need social media – especially if you want […]