When communicating with customers, either in your sales literature or on your website, do you talk about yourself or do you focus on your customers and their needs? Try to view marketing as real life as appose to some kind of dark art. In real life we all get a bit tired of people who […]
I am regularly amazed by the amount of adverts I see with vague headlines that don’t even feature a keyword. When done well, advertising your business can be an effective way to let people know about your products and services. So what makes a good advert? The simple answer to this question is impact. Here are […]
Do you have a plan for your content marketing or is your approach a bit scattergun? You have a choice – either invest in the time to create good content that will build your brand, or take the easy path and write poor content that will get you nowhere. If you write strong, original content […]