Marketing for Small Businesses

Five reasons why small businesses need a website

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It might seem an obvious part of starting a business, but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out. Reasons for this could include not being sure of where to start, only aiming to attract local customers, or relying too heavily on word-of-mouth. Or ultimately, just not understanding […]

Marketing for Small Businesses

Just a contact list or a goldmine?

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Your contact list is one of your most valuable marketing resources and if you keep an up-to-date database, you’ll have a goldmine of information. It can help you to run your business more effectively, highlight trends and provide a snapshot of your most profitable clients.   Build your list To start with, you need to […]

Marketing for Small Businesses

Why you should consider direct marketing

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Direct marketing is a classic and ideal for small businesses as it can be cost effective and, if done well, can be a powerful way to generate sales. In its simplest form it’s all about making direct contact with both existing and potential customers, in order to promote your products or services. Unlike media advertising, […]

Content Marketing

Insider tips on how to write a good advert

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I am regularly amazed by the amount of adverts I see with vague headlines that don’t even feature a keyword. When done well, advertising your business can be an effective way to let people know about your products and services. So what makes a good advert? The simple answer to this question is impact. Here are […]