How to achieve top quality marketing material without breaking the bank

Posted on Posted in Marketing for Small Businesses

A lot of small businesses produce marketing materials in-house to save money, but if your DIY brochures, business cards, stationary or website don’t look professional, it can do more harm than good to your image.

 

There are three key visual elements that need to look good – your website, your business card and the material that encourage people to use your business such as your newsletters, your social media accounts or your brochures.

 

Get the right look

You should never design your own marketing material unless you can make them look professional. They create the first impression and if they look shoddy, have frequent changes or inconsistencies, then they can make your business seem unprofessional.

Well-designed materials say that you care about how your business is perceived. Anything with your name or logo conveys your brand, so it’s top priority to get the look and feel right. Using a designer doesn’t have to cost you a fortune and if you have a plan, then having a professional design can create a powerful look for your marketing materials. A set of templates for materials can be produced that you can use over and over again and have updated for minimal costs later on.

 

Use a professional

Someone with a knowledge of design software can produce great layouts and graphics very quickly. Do you really want to spend hours trying to position a picture when you could be getting on with the more important job of running your business.

 

We can help not only with the actual design, but can also look at the longevity and how you could apply a consistent approach to your whole array of marketing collateral. Our main aim is to make sure that you get value for money and we can create a bold new look or refresh your existing material. Either way, everything we do is designed for ease of use and tailored to your exact requirements. Just get in touch and we can help you.