If nobody knows about the product or service you are offering, no matter how good it is, it will never take off.
Marketing is essential for the success of any business and you must market every part – including yourself.
You and your employees represent your company, so it is crucial that you consider the type of image that you want to project. With this in mind think about your branding and how you want your business to be perceived.
Here are a few tips I’d like to share on how I think you should market your small business:-
Set your objectives
Your marketing activities should be planned in advance, but first you must have clear targets in mind. Do you want to raise awareness, drive traffic to your website or increase sales?
Whatever your objectives are each one will have a different tactic so clarity from the beginning will really help you. Try to choose activities that are measurable and ensure that you have the ability to track results. This way you can see what really works for you and where to make that all important investment.
Get to know your audience
How you market your business depends on your sector, your product/service and your customers. There isn’t one model that will be fit for all, but everything can be tailored. Spend some time researching your audience and try to focus on the best ways to reach them. There’s no point is using a channel that your audience won’t see, so make sure that your actions are always relevant to your specific audience.
Look after your website
Your website is the window to your company, so ensure that you dress your window properly. Your website should look good, promote your USP and have well written content that is clear and concise. Don’t make the mistake of setting up your site, then forgetting about it for a couple of years. Your site should be reviewed regularly. There will always be something going on with your business and if not create it.
Share your good news stories – have you gained a new client, launched a new product or service. If not, then share your knowledge by providing free information relevant to your product or service. This could be a blog or a free download to ensure that you are regularly trying to engage with your audience. Also share any updates on social media and keep your business at the forefront of people’s minds.
Experiment with social media
Embrace social media and don’t miss out on the free advertising that it offers. Its great for keeping your audience up to date and running a social media campaign is as cheap as it gets. If you’re unsure about how to get started or you’re not confident in your writing skills, hiring help is definitely the way to go.
Word of mouth is a massive tool so create opportunities that will allow you to talk about your business – you are the best person to do this.
Join local business groups, attend networking events specific to your sector, support local charity events, anything that gets your name out there. It doesn’t have to take up too much of your time and can be very rewarding.
React to change
As a small business you can react more quickly to changing circumstances than big organisations. Being flexible is the key to success and by monitoring your campaigns from the start you can see if it is working well……or not. You have the ability to end activities quickly and use your budget elsewhere, just don’t be afraid to try something new.
No matter how big your budget is, you won’t be able to reach potential customers without a marketing plan. Be creative and don’t hesitate to tell everyone about how great your product or service is.
If you need help getting started, just contact us – we’d love to be of service.