If you’re looking for a new website or perhaps want to make some improvements to your existing site, it shouldn’t cost you huge amounts of your hard-earned cash.
For a lot of clients we’ve worked with, the prospect of hiring an agency to design and build a website causes them to feel unnerved. The main worries have been the cost, how will the finished site look, the timescale and significantly, how much impact will the website have on business.
Here’s some tips to ensure that you don’t waste your money or time on a site that won’t work for you:
Don’t spend a fortune
A good website developer should offer you options, so that you know exactly what to expect when it comes to setting your budget in line with what you actually need. At Force Communications, we work with sole traders and small businesses, and understand that budgets aren’t huge or bottomless. Our aim is to ensure that you end up with a site that is suited to your business in the most cost-effective fashion.
Be clear about your business
Anyone who you choose to work with should start off with getting to grips with your business and what you want to achieve. In order to understand your exact needs, the information they want should include your company background, customer profile, products and services, competitors, geographical limits and any unique selling points you may have. This is to allow the development of the best approach and any essential features that your site would need. The key message is to be clear and realistic.
Don’t get caught out by hidden extras
There are elements of a website that we’ve heard some agencies claiming to be added extras, when really, they should be integrated essentials. These include good design and usability, easy to find calls to action, SEO and responsiveness for all devices. Google claim that more than 50% of website traffic comes from mobile devices, so if your site won’t adapt to being viewed on a phone or tablet you could be losing out on a lot of potential business.
Develop a marketing plan
The internet is a competitive place so, you need to take some action for people to actually find your website. We would highly recommend that you consider the methods that you could regularly use, to drive traffic to your new site. Social media is a good start and we would always advise that you not only have a website, but use other platforms available to spread the word. Also, email marketing can be very effective, so too can good old-fashioned paper based literature, now termed as ‘offline marketing’.
Get things going
Finding someone that you feel you can trust is key. They should be easily contactable, offer alternative solutions to your problems, and provide clear costs and timescales from the start. If you need to speak with someone about a new website or updating and improving your existing site, simply get in touch. We’d love to help.