Social media has come a long way from cute cat videos and Facebook in particular has refined what it has to offer businesses. If used correctly it can become your key marketing tool and the best part is that it’s free. If you haven’t taken the leap, or even if you have but you’re not quite sure how to tailor it for you and your business, then you’re missing a trick.
Make sure you keep it professional
You should have very clear boundaries between your personal profile and your business page. The pages may look similar, but business pages feature many unique tools that you’ll want to use. When setting up your business page you can chose a category in order to promote yourself, such as a local business, charitable organisation or a brand selling a specific product. Make sure you set your business page privacy settings as ‘Public’ to ensure that your business can be discovered by anyone.
Groups and pages
The two main ways to engage is through your page and via groups. Pages and Groups have specific purposes and benefits – they’re not interchangeable.A Page acts as a personal profile for your business and allows your fans to follow your brand. It’s easy to update, you can post whatever you like and you can personalise it. You also get to use Insights to monitor the performance of each of your posts.
A Group brings people together. It’s an incredibly powerful way to build connections, but it is definitely more about a personal presence than a brand. You will be reaching a narrower audience, but it will also be a more focused one.
Plan your content
It’s a good idea to have a plan for your content and ensure that your activity links into your wider content strategy. For example, if you have a website, make sure that you’re using the same kind of language and tone. A more strategic approach can allow you to schedule your posts in one sitting, which will save you a lot of time in the long run. If you’re going to use Facebook, use it proactively and post regularly.
Images and video content are far more likely to engage your audience and create more interest than just text alone, but PLEASE don’t use any old image. It’s all about the quality and the relevance – not just the quantity. All mobile phones now have a very decent camera with a choice of pre-set filters to enhance your images. Always optimise your images to get maximum impact, not just any size will do – think of your users and how to give them the best experience.
Facebook Live is a very good feature to use and can give people an inside view of your business, great for Q&A sessions or for launching a new product. It may sound a bit daunting but just try it – you’ll be surprised as to how easy it is.
Facebook can be a powerful way to raise your profile, reach your audience and showcase your business. The analytical tools are really handy and help you to understand who is visiting your page and what content is working best for you. Get the basics in place and the platform can be limitless.
If you need help with Facebook or any other social media platforms just get in touch. We can set-up and manage your accounts for you, or provide training in the best way to utilise them yourself.