A question I’m regularly asked is, “Do I really need a blog, when I already have a website?” The short answer is yes!
The common notion seems to be that it’s difficult to set up a blog and that maintaining one takes a lot of time. For all the small business owners and start-ups in doubt about blogging, here are seven reasons why you should:
Blogs act like free PR for your business. You can promote any idea, event or product through your blog. You can create a buzz in a unique and personal way. You can become an authority and a voice through which others can understand not only your product or business but the personality behind your brand.
Grow your network
If you post informative content with value, a relevant group of readers are bound to follow your blog. It’s the simplest way to earn an audience. It’s about connecting and making meaningful relationships around issues you want to discuss and your audience is keen to understand and may even contribute to.
Attract visitors for your main website
Blogs can help you to get discovered via social media. Every time you write a blog, you’re creating content that people can share on social networks – Twitter, LinkedIn, Facebook, Pinterest – which helps expose your business to a new audience that may not know you yet.
Share your expertise
Sharing your experience, tips and strategies on a blog can position you as a thought leader or an expert. You can become an authority and a voice through which others can understand not only your product or business but the personality behind your brand.
Optimise for search engines
Every time you write a blog, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Search engines don’t want to send their users to out of date content and abandoned websites. Regularly publishing content on your blog is one way to signal to search engines like Google that your website is alive and well.
Personalise and interact
There is no fixed and hard rule on how to blog. You can create a blog theme and personalize it to match your business. It will add a personal touch and you can easily have conversations or get instant feedback from your visitors.
Low cost investment
Blog writing doesn’t have to cost you a fortune. When writing content make sure that you have your target audience in mind and stay focused on your goals. Think about who your previous clients have been, what problems you can solve and whom you’d love to work with.
So there you have it, blogging can be a low maintenance way to build your presence online, communicate and show off your expertise. If this all sounds like too much work and time that will take you away from what you do best – the core focus of your business, then you might want to think about outsourcing this task.
This is where we can help and we’d love to be of service. Just get in touch if you have any questions.