One of the key things about creating your website is not to annoy the user…….so why is it that many websites are still full of elements that so many visitors dislike?
Perhaps with the excitement that comes with creating your own website, you forget all the things that drive you mad about other people’s sites.
Poor user experience can cause high page abandonment rates and in it’s simplest terms a bad reputation. Here’s a few things that people hate:
When someone visits your site, do they know What to do?, Where to go?, How to find what they want?
Include clear page titles that are easily found, precise headline copy and jargonless content that explains the value of what you do. It’s good to have a clear call-to-action that shows visitors how to take the next step, such as how to contact you, ask for a price, subscribe to a blog etc.
Takes too long to load
Our shortening attention spans are not just making us check our phones several times a day, they’re also making us impatient when it comes to websites. Slow loading time frustrates your visitors – especially for mobile users, who are sometimes relying on slower mobile internet connections when browsing the web. If you want people to stay on your website, you’re going to have to put optimizing your site’s performance at the top of your list. Load time can be impacted by image size, code, videos, and other factors.
Not optimized for mobile.
When browsing the internet on a mobile, have you ever been forced to scroll from side-to-side to read copy on a website or had to pinch-to-zoom because the words or buttons on a page were too small?
Google announced a major mobile algorithm update in 2015 that penalises websites that aren’t mobile-friendly, and it announced it would strengthen the ranking signal from mobile-friendly websites starting on May 1 2016. A big part of why Google makes these changes is to improve the web browsing experience for mobile users. So if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the search rankings.
Contains multimedia content that autoplays
“Quick mute… I wasn’t supposed to be on this site during work time!”
If someone’s watching what they thought was a silent browsing session and they’re hit with your theme song or a talking head on a video for which they didn’t press “play” – especially if they can’t find the button for “stop” – what do you think will happen?They will hit the back button in their browser. Don’t force your multimedia content on them. Either let them choose when to play it, or at the very least have it start with the sound off.
Unclear ‘About Us’ page
Does your ‘About Us’ page explain what you do in business speak, or does it use words and phrases common to the general public?
Buyer behavior has changed and people tend to research products and services and make purchasing decisions differently. The customer is more in control and tunes out traditional sales and marketing messages more than ever. Write in a way that people actually speak.
Doesn’t have a blog
If you don’t have a blog, you’re missing out on an opportunity to provide your visitors with valuable information. These days, consumers perform in-depth company research on their own before ever contacting a salesperson. If they find answers to their common questions in articles on your company’s blog, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them for free.
Internal linking that isn’t user-friendly
When done correctly, internal links are helpful for readers and website alike. They point readers to other relevant information and help you improve the organic ranking for important pages on your own website. But some websites seem to have trouble making their internal linking work correctly, pointing users to irrelevant pages, linking strange phrases within the copy and overdoing it to the point of making content unreadable. Include internal links only to relevant pages on your website that will enhance a reader’s experience and include that link on the anchor text that makes the most sense.